Arts and Cultural Quarter coming to Longton Exchange

Longton Exchange Shopping Centre is set to begin refurbishment works as it looks to create Longton’s own Arts and Cultural Quarter.

In 2019 Longton Exchange, through a programme of works, underwent refurbishments to modernise the precinct. The final quarter of the shopping area, from Iceland to Specsavers and Market Street will soon see a colourful transformation.


High streets and town centres throughout the country have had to work even harder to provide a valuable shopping experience due to the decline over recent years. However, they most definitely do have a place and Longton believes that it just needs changes to its approach; with imagination and an injection of passion these empty areas can once again become thriving spaces. 

Centre Manager, Chris Ward explained “many of our units have been empty for a good number of years and the centre is looking to bring them back to life! Eight of the eleven units along this stretch will soon see an internal refurbishment plan of rewiring and painting, updating the units to modern standards. In addition, all the external canopies and facades will be repaired, and each unit will receive a fresh new individual look”.  

Chris Ward continued “I put together a proposal to the owners to reinvent this quarter of the shopping precinct for the use of Arts and Cultural interests. An idea that the whole area will be painted in vibrant colours with each unit receiving a bright new look. The owners and Senior Management recognise the importance and benefit that this investment and idea will bring, not only to Longton Exchange but to Longton as a whole”. 

Longton Exchange has appointed local company Total Designs to undertake the works as they have a team of tradespeople with a wealth of experience and expertise, they are certainly more than just a signage company. Total Designs Managing Director Leigh Walker  explained “We’re extremely excited to be awarded this contract as Longton Exchange is our local shopping centre and we have many years of experience in this town”.

The introduction of Longton’s own Arts and Cultural Quarter will be a great addition to a town steeped rich in arts both historically and currently Longton and the surrounding areas are known for their links to the potteries with some of the finest examples of craftsmanship across the world. The project will also add to Longton’s strong retail offering across the town with a combination of national chains, local independents in addition to the market.

The works that began the week commencing the 7th of November have been in discussions and planning between the centre and the contractor for a number of months. The project is expected to take between 2-3 months to complete. 

If you are interested in knowing more about the area or have interest in a unit please make contact with Centre Manager Chris Ward,

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